UP International Trade Show 2026 From Today: Know Dates, Location, 2400 Exhibitors & 85 Participant Countries Details

The fourth edition of the Uttar Pradesh International Trade Show (UPITS) starts in Greater Noida on September 25, bringing manufacturers, exporters, MSMEs, investors and international buyers together on a common stage. The five-day event, being held at the India Expo Centre & Mart, will continue until September 29.

Trade Show 2026 Focuses on Global Market Access

Uttar Pradesh MSME Minister Bhupendra Chaudhary has said the trade show is aimed at positioning the state as a global sourcing hub and widening market scope for local businesses. The event is expected to facilitate connections between enterprises from Uttar Pradesh and buyers from domestic and international markets.

According to organisers, UPITS 2026 is expected to showcase more than 2,400 exhibitors, around 1.5 lakh B2B buyers and over 4.5 lakh general visitors. More than 550 international buyers from 85 countries are also expected to participate.

International Participation

The trade show has broadened its international focus this year, with Austria, Japan, Russia, Singapore, Belarus and Vietnam listed as collaborating countries. The Federation of Indian Export Organisations (FIEO) is facilitating global buyer participation through its hosted buyer programme.

FIEO stated that the event will connect more than 1,000 Indian sellers, exporters, manufacturers and MSMEs with foreign buyers, with an emphasis on business partnerships, sourcing and investment opportunities.

Diverse Sectoral Showcase

UPITS 2026 will showcase products and businesses across agriculture, automobiles, defence, electronics, information technology, healthcare, pharmaceuticals, textiles, handicrafts, tourism, renewable energy, food processing and other sectors.

The event will also highlight the state's One District One Product (ODOP) initiative. This year, organisers are giving additional attention to One District, One Cuisine (ODOC) to showcase Uttar Pradesh's regional food traditions and culinary products to visitors and buyers.

B2B Meetings and Business Opportunities

A UPITS application has been launched to help exhibitors and buyers identify potential partners and schedule business-to-business meetings in advance. The event will also include knowledge sessions covering areas such as artificial intelligence, digital trade, electronics manufacturing, food processing and MSMEs.

The trade show is part of Uttar Pradesh's wider bid to link exports, attract investment and connect its manufacturing and enterprise base with global markets.

Five-Day Trade and Cultural Programmes

Besides business activities, UPITS 2026 will feature cultural programmes, live performances, fashion shows and other public events. The combination of trade, investment, technology, local products and cultural showcases is intended to give participating businesses wider visibility while presenting Uttar Pradesh as a diverse economic and manufacturing destination.