What is xAI's Grok Imagine and How does it Create AI Images and Videos? Check Explanation Here!

Grok Imagine is a new Generative AI tool developed by Elon Musk's company, xAI, that is integrated into the Grok 4 chatbot. It allows users to create AI images and videos from text prompts and turn existing images into short video clips. While it is noted for its speed, it is currently in an early beta phase and has been compared to other AI image and video tools like Midjourney AI video tool, Google Veo 3, and OpenAI Sora.

Aug 6, 2025, 06:30 EDT
This image is created by Grok Imagine, which is a new Generative AI tool from Elon Musk’s company, xAI.
This image is created by Grok Imagine, which is a new Generative AI tool from Elon Musk’s company, xAI.

Elon Musk launched his artificial intelligence company 'xAI' in 2023 to build AI models that are "maximally truth-seeking" and aligned with human values. The first AI model of xAi was Grok 4. It is a new generative AI tool that possesses PhD-level intelligence to develop AI images and videos. This feature is integrated directly into the Grok app, for both Grok iOS app and Grok Android app users, and within the X platform. Grok Imagine is part of the latest update to the Grok 4 model. It is developed to provide a fast and user-friendly experience for content creators. The tool enables Text-to-image and Text-to-video generation, and also offers a unique feature to animate static images. Musk has positioned Grok Imagine as a competitor to other major AI image generators and video models, such as Midjourney AI video tool, Google Veo 3, and OpenAI Sora. The tool is currently in a beta phase and is receiving updates to improve its capabilities.

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Q1: What is Grok Imagine and What is it used for?

Grok Imagine is a new Generative AI tool from xAI under its first AI model Grok 4. It extends the Grok chatbot's capabilities. Grok Imagine allows users to create AI images and videos from text prompts and animate still images into video clips, with audio. The tool is designed to be fast and accessible to be used for creating visual content, which are creative and short-form content like memes.

Q2: How to try and access Grok Imagine?

To access Grok Imagine, users need to be subscribed to X’s premium tiers. The feature is available within the standalone Grok app for iOS and Android, and is also being rolled out to the main X platform. Access is granted through a waitlist, with priority given to SuperGrok and SuperGrok Heavy subscribers.

Q3: How to use Grok Imagine to create Images?

Creating images with Grok Imagine is a straightforward process designed for speed. You can easily generate unique visual content by providing simple text or voice prompts to the tool within the Grok app.

  • Open the Grok app and navigate to the “Imagine” tab.

  • Type a detailed text prompt describing the image you want.

  • Alternatively, use the voice command feature to describe your image.

  • The model will generate and display the corresponding image.

Q4: How to use Grok Imagine to create Videos?

Grok Imagine creates videos by first generating a still image from your prompt and then animating it. This two-step process allows for the creation of short, dynamic video clips with audio based on your initial text idea.

  • Enter a text prompt to generate an image within the Grok app.

  • After the image is created, select the option to turn it into a video.

  • The tool will then animate the image and add sound.

Q5: How to use Grok Imagine to turn images into videos?

Grok Imagine offers a distinct feature to animate any still image you provide. This functionality allows you to transform a static photo into a short video clip with audio, enhancing its creative potential.

  • Upload an image of your choice into the Grok app.

  • Select the "Make video" option associated with the image.

  • Choose a video style from the options given to influence the animation.

  • The app will generate a short video clip from your static image.

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Conclusion

Grok Imagine represents a significant step by xAI and Elon Musk into the competitive world of Generative AI for visual media. While still in its early stages, the tool’s seamless integration with the X platform and its focus on creating fast, shareable content give it a unique position. Although it may not yet match the technical sophistication of rivals like Google Veo 3 or OpenAI Sora, its speed and accessibility make it a promising tool for creators, particularly those focused on meme culture and short-form video. The development of Grok Imagine will likely continue to evolve rapidly, with more features and improvements expected in the coming months.

Alisha Louis
Alisha Louis

Content Writer

    Alisha Louis is a US Content Specialist with a Bachelor of Journalism and Mass Communication (BJMC) graduate degree. With a keen eye for detail and a passion for storytelling, she specializes in covering trending news and educational developments across the United States. Her work combines journalistic precision with engaging narratives, making complex topics accessible and relevant for a diverse audience. Dedicated to delivering timely and trustworthy content, Alisha brings a fresh, insightful perspective to every piece she writes.

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    FAQs

    • What can I create with Grok Imagine?
      +
      The tool allows you to create images and short video clips from text prompts. You can also upload a static photo and animate it into a short video with audio.
    • How can I access Grok Imagine?
      +
      To access the tool, you must be a subscriber to X's premium tiers. The feature is available on the standalone Grok app for iOS and Android, with access granted through a waitlist.
    • What is Grok Imagine?
      +
      Grok Imagine is a Generative AI tool from Elon Musk's company, xAI, that creates images and videos from text prompts. It is integrated directly into the Grok chatbot and the X platform.

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