Three Entrepreneurs, One Vision: How Mobavenue AI Tech Limited Is Building India's AI-First Consumer Growth Platform

Every successful technology company begins with people who can see opportunities before the market.

The opportunity that Ishank Joshi, Kunal Kothari, and Tejas Rathod saw was not only in digital advertising but also in the conviction that Artificial Intelligence could change the way how businesses work with consumers.

Long before AI became the major trend in different industries, the three founders had already been developing their own tech startups where they could test various software, Internet marketing, and data-driven growth solutions.

The path of Kunal Kothari and Tejas Rathod started back in their engineering days. At the age of 17 years old, they already developed software solutions and ran their own Internet marketing business which became their first experience of how technology can cope with business problems.

At the same time, Ishank Joshi was embarking on his own entrepreneurial journey. After finishing his degree in Electronics & Communication Engineering, he started various companies in the EdTech and AdTech realms and later went on to co-found Goals101, which was acquired by M2P. After 15 years of creating tech platforms, building companies, and implementing market strategy, Ishank knew that the future of marketing was a territory reserved only for those companies that combine technology with advertising targets.

The three founders had one approach in mind: advertising should not limit itself to impressions and clicks but rather try to create actual growth.

When Mobavenue appeared in the market, companies had an abundance of consumer information, yet the digital marketing landscape remained quite unstructured. In particular, there were disparate platforms and uncorrelated data, which made the life of companies working in this domain very complicated and obscure.

Instead of opening one more agency that specializes in media buying, the founders preferred to create technology.

They imagined a platform that would allow Artificial Intelligence to analyse billions of consumer signals in real time, make campaign decisions, allocate budgets intelligently, and enhance the outcomes throughout the customer journey.

This idea helped Mobavenue grow to be a global company that uses AI for advertising and increasing sales, collaborating with 150+ brands from different industries, such as BFSI, fintech, e-commerce, retail, travel, healthcare, and OTT.

Now the company's AI-based technologies are capable of handling over 125+ crore of signals every day and delivers decisions in under 15 milliseconds, enabling brands to engage consumers seamlessly across mobile, Connected TV, OTT, video, web, OEM, and Digital Out of Home environments.

Each leader has played a distinct role in this journey.

Kunal Kothari has spearheaded product-led growth strategies, programmatic acquisitions, and strategic partnerships, driving commercial growth while accelerating the adoption of AI-powered solutions by businesses. 

The company technology architect Tejas Rathod has concentrated on developing the infrastructure required for AI, Machine Learning, and programmatic activities that support Mobavenue. His role involves creating accessible systems that allow advertisers to contact consumers at the right time, based on millions of real-time decisions.

Ishank Joshi has been instrumental in influencing the global strategy for Mobavenue. The company has expanded its presence across India, ASEAN, LATAM, the UK, and the USA under his leadership. Guided by the vision of 'AI for Good' and 'Atmanirbhar Bharat 2047,' he continues to steer the organisation towards building globally competitive technologies from India.

Over the period, Mobavenue transitioned from a digital marketing expert to a AdTech and consumer growth platform with AI capabilities. At present, its activities cover the entire customer lifecycle from awareness to user acquisition, engagement, retention, monetisation, and optimisation of advertising in Apple Search Ads via a unified AI decisioning engine providing predictive intelligence capabilities to its clients.

The new phase of its transformation was marked with the release of Mobavenue Neural Engine, an AI intelligence layer integrated with the Company's proprietary advertising technology platform and the company’s new branding demonstrating its intention to become an AI-first company. Its first priority is not to ensure more effective advertising for brands but rather assist brands in making fast, sensible, and autonomous marketing decisions.

Apart from working in the business sphere, the founders take part in India’s startup ecosystem development as well. Among other things, they mentor entrepreneurs, invest in new emerging technology companies, and encourage using such approaches as experimentation, innovation, and product-led thinking for achieving sustainable growth.

Mobavenue AI Tech Limited is more than just an AdTech company today. It is a story of three entrepreneurs who have effectively combined business acumen, technological know-how, and product leadership to establish a global AI-powered AdTech and consumer growth company based out of India for the world.

While AI may pave the way for the future of advertising, Mobavenue's tales show that innovation needs genuine people who see the changes first, question existing practices, and, furthermore, start the development of tools that allow businesses to develop smarter, faster, and with a purpose.